Vintage wedding gowns aren’t just chic, they’re also good for the environment & something we love. Here is a new twist: instead of recycling a wedding gown consider upcycling it by creating ready-to-wear pieces that can be worn after a wedding. Designers around the world are popping up to help extend the life of a wedding gown & we’re completely here for it.
With many 2020 weddings postponed due to the global pandemic, there are now more couples than ever eagerly anticipating their big day — and more brides still searching for that all-important wedding dress.
For many, sustainability is a growing concern. Lyst’s 2020 wedding report found a 38 per cent increase for the terms ‘vintage’, ‘secondhand’ or ‘pre-owned’. And with the dress usually being the most extravagant single-use item there is, it’s no wonder.
The main challenge, says Amy Trinh, the co-founder of bridal label Wed, is that it’s “so difficult to wear [a wedding dress] again without looking like a runaway bride”. Together with her business partner Evan Phillips, she set about revolutionising the bridal market by creating ready-to-wear pieces that can be worn after your wedding.